DISNEY LIFE - STREAMING APP
Disney Life is Disney’s venture into the direct to consumer streaming video universe. Market tests were initially in the UK exclusively; however, due to low install numbers, our team was brought in and tasked to redesign the UA/Social Media ads to increase KPI. Our solution was to start from scratch by creating videos that demonstrate to consumers all of the offerings included with the subscription. Once we educated consumers on the service, the follow-up ads were more “single-offering” videos that dove more in-depth into each silo (Movies, TV Shows, Live TV, Music, and Books). Our efforts were met with extreme enthusiasm from our UK partners and installs increased by 300%.
Creative Director, Trailer Editor, Motion Graphics Artist.